You've likely heard or read about the Brazilian Blow Out treatment that received rave reviews for a while, and was later shunned across the globe for containing dangerous levels of formaldehyde. The products have been generally reformulated and re-released as "Keratin Smoothing Treatments" or some variation of that.
On the heels of this news, Farouk Systems has released the CHI Enviro American Smoothing Treatment that makes many of the same beautifully smooth hair promises of it's predecessors, without all the harmful chemicals. Not only does this new treatment promise to reduce 95% of your frizz, be safe for color treated and highlight hair, and make your curly hair manageable, but it's also made right here in the United States. Bonus.
Photo © Kendra Aarhus
I was always hesitant to try any of the previously released smoothing treatments, and after finding out about the chemical issues, I was glad I didn't jeopardize my health in the name of smooth hair. When Farouk first introduced the American Smoothing Treatment, I had my doubts.
Enter Google. After the American Smoothing Treatment was released I'd periodically see tidbits come up on my radar. You know, Facebook, Twitter, and the like. I started Googling the treatment and had a really hard time finding anything negative about it. Eventually my salon supply salesman introduced the product to me (and a really great introduction deal) and I figured I couldn't lose.
Photo © Kendra Aarhus
Next, I'd need to find a guinea pig. Of course I called one of my friends that I knew could use a little help in the frizz department (I also knew Kris likely wouldn't press charges or sue me if the treatment somehow made her hair fall out of her head). Kris has really thick, curly hair, with a bit of unmanageable frizz. Her hair is colored and lightly highlighted.
I did my research, learned the tricks of the trade, and today we embarked on Kris' new smooth hair. The application process took about 90 minutes and will be completely finished tomorrow, after a 24 hour waiting period, wash, and flat iron. As of today, I have high hopes and I'll be sure to update the process and provide a full review over the coming weeks to see how Kris' hair responds.