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Kendra Aarhus

Farouk Systems Files Suit Against Target Corporation for Selling Counterfeit CHI Flat Irons

By September 3, 2010

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In a press release dated September 2, 2010 Basim Shami, President of Farouk Systems, warms "Buyer beware". The Texas-based professional hair care manufacturer (and a personal favorite product and color line of this cosmetologist) filed a lawsuit against Target Corporation for improperly selling counterfeit CHI Ceramic Hairstyling Irons.

The claims in the complaint ask the court to award money damages, attorneys' fees, and punitive damages to punish Target for infringing on Farouk's trademark. Farouk Systems is also asking for an injunction that prevents Target Corporation from any future conduct that infringes on Farouk's trademarks.

"It is irresponsible for any company to sell counterfeit products since more often than not, the counterfeit products have not passed regulatory safety standards," says Shami. "Farouk Systems does and will stand behind any genuine CHI product. Will the retailers stand behind the counterfeit irons they sell should the iron be faulty and cause personal injury, damage or fire?"

"Farouk Systems will not be deterred or relent in the fight to protect our brands, our reputation and our good name," says Wisam Ghuneim, General Counsel for the company. "We resolve to pursue legal action to the fullest extent against any store, company or chain that sells counterfeit and fake products containing our trademarks, including CHI and BioSilk."

"The real loser in this whole scenario is the consumer who is not getting the quality or guarantee that she thought she paid for," says Shami. "Genuine CHI and BioSilk products are available through salon professionals and authorized chain salons, and should be suspect if found online or in mass market stores."

More CHI Product and Tools Information


September 4, 2010 at 10:59 pm
(1) Kelly says:

This is long overdue, I am sick and tired of seeing “salon exclusives” in the local Target and Rite Aid. These situations make my salon look unprofessional, also losing good business, for low to no quality fakes.

Good Job Farouk. We salon owners and stylists are behind you 100%.

August 4, 2013 at 3:19 pm
(2) Jerrod says:

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